UAE and Saudi ArabiaInstagram and TikTokGalaxy Z Fold8 launchCase study
118 creators turned a Galaxy teaser into 21.9M views
Samsung and Amazon wanted creators across the Gulf posting a teaser for the new Galaxy foldables, five days after the first call. The campaign went live on the date they set, reached 21.9M views, and led to three more campaigns.
Five days to a launch
The first call was on 13 July. Samsung wanted the teaser live by the 18th.
The ask was reach: up to 200 creators across the Gulf, posting ahead of the new Galaxy foldables. Volume mattered more than polish. Sourcing, vetting and contracting that many creators by hand takes weeks, and the launch date was fixed.
The first creative idea raised the bar again. Each creator would get a unique video to react to, which meant assigning assets one person at a time.
Cutting the brief to fit the week
Halo AI's team proposed a single teaser for everyone, posted by each creator to their own audience. Samsung agreed, and the creator brief went out in Arabic and English.
| Date | What happened |
|---|---|
| 13 July | First call with Samsung and Amazon |
| 15 to 17 July | Brief finalised, campaigns built for the UAE and Saudi Arabia |
| 18 July | Campaigns live, Samsung approving creators from a ranked list |
| 30 July | Teaser closed at 164 posts and 21.9M views |
Samsung approved every creator and every post. Halo AI's agents handled sourcing, vetting, terms and the chase to publication.
A pilot that kept going
164 posts from 118 creators reached 21.9M views and drew 139,092 engagements.
The teaser was a paid pilot. Samsung followed it with a reveal to the same audience, a store launch in Jeddah and Riyadh, and a Which Fold Are You? campaign in the UAE.
| Campaign | Started | Creators | Views |
|---|---|---|---|
| Galaxy teaser, UAE and KSA | 18 July | 118 | 21.9M |
| Reveal, UAE | 3 August | 10 | 1.07M |
| Galaxy Foldables 8 store launch, Jeddah and Riyadh | 12 August | 29 | 173K |
| Which Fold Are You?, UAE | 21 August | 26 | 702K |
Selected content
Posts from the teaser, the reveal and Which Fold Are You?. Each preview links to the live post.
aniqasardarInstagram Reel · UAE · TeaserView the post nashiisInstagram Reel · UAE · Which Fold Are You?View the post muhammadtaha007TikTok · UAE · Which Fold Are You?View the post
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